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PURPOSE TAGGING

Know which kind
of post grows you.

Every post gets tagged by its job (attract, nurture, position, convert), auto-detected for you, one tap to fix. youreel then shows you which purpose actually earns your follows, reach and saves.

BREAKDOWN · BY PURPOSE
Attract earns your follows
The rest engage people who already found you.
PURPOSEREACHFOLLOWSENG
Attract18.9k2105.9%
Position12.4k446.2%
Nurture9.1k187.8%
Convert4.8k63.4%
THE PROBLEM WITH VANITY METRICS

A big number tells you nothing about why

A reel meant to pull in strangers and a post meant to go deep with your regulars are two completely different jobs. Judging them by the same follower count is like grading a sprinter and a marathoner on the same stopwatch.

So the usual advice, “your engagement is up 4%,” is useless. Up on what? The posts that bring new followers, or the ones that keep the old ones warm? Without knowing what each post was for, you can’t make more of what works. You just post more.

STEP ONE

Every post gets a purpose

THIS POST WAS FOR…
“3 hooks that stop the scroll”
Reel · 18.9k reached
Attract
Nurture
Position
Convert

New posts get their purpose auto-detected from the caption and cover, one tap to change if it read you wrong. The four purposes are the ones creators actually use (Attract, Nurture, Position, Convert), and you can add your own free-form labels to slice things the way you already think about them.

It’s the goal-mapping every creator coach tells you to do in your head. youreel just writes it down, so it can hold you to it.

STEP TWO

See which purpose actually wins

youreel groups your posts by purpose and scores each one against your own account average, not some generic benchmark. Now “which posts should I make more of?” has a real answer: the purpose that earns the outcome you actually want.

Maybe your Attract reels bring the follows but your Position posts are quietly your best-engaged. That’s a plan, not a vibe.

THE LOOP

Post on purpose, on purpose

01

Tag as you go

Two dropdowns per post in a fast tagging queue. Seconds, not homework.

02

Read the breakdown

See which purpose earns follows, reach and saves, vs your own average.

03

Rebalance

Make more of what works, less of what quietly doesn’t.

Stop measuring
at random.

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